Outlander & The New Clan Brand

Refreshing the clan brand, and keeping it current is vital. The clan has been global for centuries due to emigration, forced and voluntary. We want to acknowledge that – you can help by sending us your pictures of places and people and events with the Fraser name or connection.

The success of Outlander has revitalized the interest in the Fraser brand considerably, with huge amounts of interest being shown in clan history from a new, younger generation.

What kind of thing could you send?

American Frasers at the New York gathering and march of the clansOutlander


Jamie Fraser of Lovat, with the clan motto – ‘I Am Ready’


Lord and Lady Lovat, 2016 in Toronto


Malcolm Fraser, Prime Minister of Australia Or people – like Malcolm Fraser the former Australian Prime minister